Vice President, Marketing Shared Services

Key Responsibilities

Marketing Operations

• Oversee the Marketing Operations team, which includes brand & creative services, and marketing enablement. Benchmark Tyler’s current marketing activities, performance, and investment against industry best practices, and through gap analysis, develop roadmaps for improvements and business cases for undertaking necessary changes. Ensure the timely delivery of high-quality, on-brand creative assets through Tyler’s workflow project management system. Oversee the end-to-end execution of marketing campaigns through Tyler’s marketing automation platform, from planning and strategy development to implementation and analysis.

MarTech & Data

• Oversee the marketing technology, website experience, and marketing data teams. Direct the orchestration and delivery of integrated marketing campaigns to reach and engage target audiences with relevant information. Oversee the marketing technology procurement and implementation process including evaluating, implementing, and optimizing marketing systems, tools, and technology platforms. Spearhead cross-function collaboration efforts for data initiatives including data integration, data hygiene, database management, and data acquisition. Oversee the tracking and analysis of marketing performance metrics across various campaigns and initiatives including creating and delivering comprehensive reports to provide executive stakeholders and marketing leaders with insights into marketing effectiveness and ROI. Oversee the Tyler corporate website administration and experience.

Digital Marketing

• Oversee the activation and delivery of integrated marketing campaigns and tactics through strategic use of email marketing, social media, SEM, webinars, advertising & sponsorships. Direct the execution of comprehensive digital marketing and advertising strategies that align with Tyler’s marketing objectives and business growth targets. Build depth and breadth of subject-matter-expertise across Tyler’s digital marketing channels. Oversee the active analysis of digital marketing trends, audience insights, and competitor strategies to identify opportunities for continuous improvement. Ensure consistency of messaging, branding, and audience targeting across digital marketing channels. Lead strategic partnerships with external advertising agencies.

Qualification & Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field
• 15+ years of experience in a marketing field, with a focus on shared services, operations, technology, or data
• 10+ years of proven experience in marketing leadership roles
• Working experience in CRM solutions, marketing automation, and extended experience working in a digital marketing environment
• Strong understanding of marketing best practices and the ability to lead and mentor marketing teams effectively
• Expertise in marketing technology and analytics platforms, including marketing automation tools, customer data platforms, and CRM systems
• Strong project management skills, with the ability to handle multiple projects simultaneously and meet tight deadlines
• Exceptional analytical and problem-solving abilities, with a data-driven mindset
• Experience managing annual operating budgets of $5M+
• Excellent communication, collaboration, and negotiation skills to work effectively with cross-functional teams and external partners
• Must be self-motivated, work comfortably in a fast-paced environment and within group settings, and have excellent time-management skills
• Strong collaborator with exceptional relationship-building skills
• Intellectual curiosity, including an interest in and capacity for highly complex technical issues

Benefits

• Insurance Benefits
• Retirement Benefits
• Vacation Policy
• Other Perks and Benefits…