Vice President, Marketing

Key Responsibilities

• Oversee the heads of marketing for each business line (Endpoint Clinical and FPA).
• Build and manage a shared service function including marketing operations, events, digital marketing, market research, and analytics.
• Lead the development and management of the Endeavor holding company’s marketing technology efforts, including ownership of digital and social platforms.
• Select and manage vendors (including the procurement process) to ensure high-quality service and cost-effectiveness.
• Manage the execution of the brand strategies as developed for both business lines, evolving the positioning as needed in response to market insights
• Support the Head of Commercial in developing and assessing the progress of the overall commercial strategy.
• Collaborate with the sales team to develop and implement commercial strategies.
• Develop and oversee marketing budgets, ensuring efficient allocation and spending.
• Develop and implement quantitative and qualitative metrics to measure and drive marketing performance including strength of brand development post-launch and demand generation.
• Analyze marketing data to provide insights and recommendations for continuous improvement.
• Ensure that marketing activities are aligned with business objectives and deliver measurable results.
• Ensure the leadership “hears” the voice of the customer in decision-making, providing a consistent North Star in commercial discussions
• Work with the Communications team to integrate press strategies into marketing efforts
• Work closely with cross-functional teams to ensure cohesive and integrated marketing efforts.
• Support HR in aligning brand insights and strategy with overall change management and people initiatives.
• Communicate marketing plans, strategies, and performance to senior leadership and stakeholders.
• Foster a collaborative and innovative marketing culture within the team.

Qualification & Requirements

Education

• Bachelor’s degree, ideally in Marketing, Business Administration, or a related field.
• MBA preferred.

Experience

• 10+ years of proven experience in a B2B healthcare marketing leadership role, preferably within a joint venture or multi-business line environment.
• 5+ years experience in health tech or pharma services. Strong preference for candidates with product marketing experience including technology-enabled services
• Expertise in developing and implementing marketing strategies and budgets and running marketing teams that include digital and operational responsibilities. This candidate needs to have built and run marketing teams that can scale.
• Proficiency in using marketing analytics and performance measurement tools.

Skills

• Strong leadership and team management skills.
• Excellent communication and interpersonal skills.
• Demonstrated success working collaboratively with sales and other departments on selling offerings, ideally at the enterprise level, to drive commercial success.
• Strong vendor management and negotiation skills.
• Excellent organizational and project management skills.

Benefits

All job offers will be based on a candidate’s location, skills and prior relevant experience, applicable degrees/certifications, as well as internal equity and market data. Regular, full-time or part-time employees working 30 or more hours per week are eligible for comprehensive benefits including: Medical, Dental, Vision, Life, STD/LTD, 401(K), Paid time off (PTO) or Flexible time off (FTO), and Company bonus where applicable.