Sr. Marketing Operations and Analytics Manager

Key Responsibilities

Data Analytics and Reporting

• Tableau and Redshift Data Warehouse: Manage full reporting for marketing in Tableau and the Marketing database in Redshift.
• Advanced Analytics: Leverage advanced analytics techniques (such as predictive analytics, segmentation, and attribution modeling) to guide marketing strategies and optimize decision-making.
• Performance Measurement: Develop and track metrics for all marketing campaigns and initiatives to evaluate effectiveness, inform strategy, and drive continuous improvement.

Marketing Technology Management

• Oversee Marketing Technology Stack: Manage the marketing technology ecosystem (e.g., CRM, marketing automation platforms, analytics tools, and content management systems) to ensure smooth integration and data flow between tools.
• Ensure Data Accuracy and Integrity: Maintain the accuracy, consistency, and integrity of marketing data across platforms to support reliable reporting and decision-making.
• Drive Change and Innovation: Lead the adoption of new marketing technologies, methodologies, and data-driven strategies to improve performance and stay ahead of industry trends.
• Collaboration with Sales: Work to streamline the handoff of leads between marketing and sales and ensure accurate lead routing and MQL creation in salesforce

Customer Insights and Segmentation

• Customer Segmentation: Lead efforts to define and refine customer segments using behavioral, demographic, and psychographic data, ensuring that marketing efforts are targeted and personalized.
• Customer Behavior Analysis: Use data analytics to identify patterns and trends in customer behavior, providing insights that inform marketing strategies and tactics.

Qualification & Requirements

• 5+ years managing Marketing Operations or Analytics in a B2B environment
• Experience with data visualization software and SQL database management
• Experience optimizing salesforce for lead delivery and reporting
• Experience with google ads, GTM, and offline conversion tracking is a plus

This will be a US based position. We offer flexible work arrangements including fully remote, in person or hybrid opportunities. For those looking to work in person, we have physical offices in the following cities:

• Ann Arbor, MI
• Scottsdale, AZ
• Wayne, PA
• Austin, TX

Benefits

• Competitive salary and benefits including medical, dental, vision, HSA, FSA, and more!
• 401k plan with company match on your contributions.
• Open PTO and a generous paid holiday schedule.
• Supportive work environment with the flexibility to work where/how you want – in-office, remote, or hybrid.
• Opportunities to ensure you are always learning and growing.