SR. Manager Content Operations

Key Responsibilities

• Strategy Development: Developing a comprehensive strategy for creating and curating content that aligns with the Workday Community’s goals and company objectives.
• Content Management: Overseeing the creation, curation, and management of content and all digital assets of the Workday Community
• Governance and Compliance: Establishing content governance policies, including content guidelines and compliance with legal and regulatory requirements.
• Content Planning: Creating and maintaining an editorial calendar to organize content production schedules and ensure consistent publishing across channels.
• Quality Control: Ensuring that all content meets high standards of quality, accuracy, and relevance. This includes editing, proofreading, and fact-checking as vital.
• Content Performance Analysis: Supervising and analyzing content performance to measure key metrics such as engagement, traffic, conversions, and value.
• Collaboration and Coordination: Working closely with other teams such as marketing, communications, product development, and customer support, to align content efforts with overall company objectives.
• SEO and Content Optimization: Optimizing content for search engines by implementing standard methodologies for SEO, keyword strategy, and content distribution.
• Innovation and Adaptation: Staying updated with industry trends, standard methodologies, and evolving Workday Community dynamics to continuously innovate and adapt content strategies.
• Leadership and Team Development: Providing leadership, mentorship, and professional development opportunities for the Content Operations team. Setting clear goals, providing feedback, and fostering a collaborative and supportive work environment.

Qualification & Requirements

Requirements

• 5+ years leading and managing a team in content creation, management and strategy development, preferably in a Community-driven or online environment.
• 8+ years in content management, including the creation, editing, publishing, and management to engage customers and drive business growth.
• Exceptional verbal and written communication skills are necessary for effectively conveying complex information to diverse audiences across various formats.
• Expertise in developing and implementing comprehensive content strategies that align with business objectives, target audience needs, and brand voice.
• Strong critical thinking skills to align program objectives with organizational goals with an ability to develop and communicate a clear vision for program success.

Other Qualifications

• Strong project management skills to lead all aspects of multiple content projects, allocate resources, and meet deadlines.
• Experience collaborating effectively with teams across marketing, product development, customer support, and other departments to align content strategies with broader organizational objectives.
• Familiarity with content management systems (CMS), digital asset management systems (DAM), social media platforms, analytics tools, and other relevant technologies.
• Proficiency in SEO principles and using analytics tools to measure content performance and optimize strategies.
• Familiarity with digital marketing techniques, including social media marketing, email marketing, and content distribution strategies.
• Strong analytical and problem-solving skills to address challenges and optimize content performance.
• Experience leading content across different regions and understanding cultural nuances in content creation and localization.
• Ability to adapt quickly to changing trends, user behaviors, and organizational priorities.
• Excellent interpersonal and communication skills to engage with community stakeholders and members, address concerns, and further a positive community environment.
• A bachelor’s degree or equivalent experience in communications, marketing, journalism, digital media, or a related field.

Benefits

Health benefits. We offer a variety of localized health insurance plans and options to meet the needs of our employees. Workday pays a high portion of the overall premiums for:

• Medical, vision, dental care
• Mental health care
• Fertility treatments
• Prescription drug subsidy

Savings and financial benefits. Workday offers a number of localized and pre-tax benefits such as:

• Retirement Savings plans
• Health Savings Account
• Dependent Care Spending Account
• Flexible Spending Accounts
• Employee Stock Purchase Program
• Backup child/elder care
• Commuter programs
• Charitable gift matching
• Pet Insurance

Wellness. While offerings vary by location, they can include:

• Ongoing health assessments
• Healthy breakfast, drink, and snack options
• Subsidised fitness expenses
• Discounted club memberships