Senior Manager, Social Media & Digital Marketing

Key Responsibilities

Social Media & Executive Communications

• Shape and evolve White & Case’s global social media strategy across corporate and leadership channels to support visibility, engagement, and business objectives.
• Identify robust audience segments including clients, prospects, recruits, and other influencers of legal buying decisions and reputation
• Develop social-first campaigns that support storytelling at both the brand-level and practice-
  level (i.e. M&A, debt finance, litigation, etc.)
• Leverage social media best practices and trends to help drive modernization and innovation.
• Partner cross-functionally to manage and grow the social media presence of select leaders, assisting with copywriting, content development, and performance metrics.
• Educate internal stakeholders on best-in-class social media use, providing guidance and recommendations rooted in data.
• Optimize management and effectiveness of Employee Advocacy program as a channel for building client relationships and bolstering the Firm’s reputation.
• Explore and expand recruitment marketing efforts through new and existing platforms (i.e. Instagram, YouTube Shorts, Reddit, etc.)
• Monitor platform KPIs, track performance trends, and deliver insights and optimizations aligned to business goals.
• Utilize tools such as Hootsuite, TalkWalker, and/or Canva to improve campaign workflow, monitor conversation, scale creative, and boost efficiency.

Digital Marketing

• Partner with cross-functional team to shape the strategy and content delivery of the Firm’s website to ensure a user-friendly and impactful online presence for clients and other
  audiences.
• Implement a data-driven digital strategy to increase qualified leads from owned and paid channels, passed to business development teams.
• Advance the Firm’s SEO program and digital funnel performance to improve visibility and conversion rates.
• Stay ahead of trends in digital innovation, user behavior, and legal/professional services marketing.
• Support global recruitment marketing strategies for entry-level and lateral hires, and business services professionals across digital properties.

Location and Reporting

• This role is based in our New York office.
• This role reports to the Director, Integrated Marketing.

Qualification & Requirements

• Bachelor’s degree in marketing, communications, or related field; MA, JD, or MBA a plus
• At least seven (7) years of professional experience in digital marketing and social media strategy (B2B/professional services preferred)
• Fluency in institutional audiences of importance, ranging from clients, recruits, media and other stakeholders
• Proven success developing integrated marketing campaigns that drive business results and brand equity
• Deep knowledge of global social platforms, trends, and audience behaviors – across LinkedIn, Instagram, YouTube, X/Twitter, Reddit and emerging platforms
• Outstanding written and verbal communication skills, with a strong editorial sense and attention to tone
• High attention to detail, with a strategic mindset and collaborative spirit

Benefits

White & Case LLP offers a comprehensive suite of benefit programs to all eligible employees, including:

• Medical, Dental, and Vision Insurance
• Life and Disability Coverage
• 401(k) retirement savings
• Vacation time, and
• Leave programs (including parental leave).

Exempt roles are also performance bonus eligible.