Senior Manager, Media Strategy & Planning

Key Responsibilities

What Your Day-to-day Will Be Like

• You will develop and handle campaign media strategy and foster innovation with new thinking in partnership with Media agency of record and internal partners.
• You will test emerging media tactics and iterate based on learnings.
• You will merchandise campaign plans and results to team leaders, demonstrating an understanding of the role media plays within a marketing narrative across the purchase journey.

How You Will Collaborate With Others

• You will work cross-functionally and cross-regionally with partners to achieve common goals, share takeaways and standard methodologies, and pull projects forward.
• You will collaborate with team members across Content, Partnerships, Social, and Public Relations teams
• You will manage the relationship with the media agency of record
• You will represent Hilton through sales rep community relationships.
• You will be a leader within the broader team and a mentor to team members.
• You will manage one (1) direct report.

What Projects You Will Take Ownership Of

• Manage holistic, multi-channel media planning and strategy for the Hilton portfolio

Qualification & Requirements

You Have These Minimum Qualifications

• Seven (7) years of work experience. Preferably with an advertising or media agency, corporate media role, or in a similar working environment
• Experience working across all media channels including TV, Video, Audio, Social, Digital, Outdoor, Print, and other non-traditional media
• Experience leading and delegating to others (agency partners, direct reports, mentoring)
• 25% travel
• Hybrid work schedule from McLean, VA or Addison, TX office (3 days per week)

It Would Be Useful If You Have

• Understanding of the programmatic digital landscape, advanced TV tactics, and how to use audience/data targeting tactics
• Understanding of the social media landscape
• Project management experience, managing several projects across critical yet often fluctuating deadlines
• Active interest in professional development activities to stay current on industry knowledge

Benefits

• Go Hilton travel program: 100 nights of discounted travel with room rates as low as $40/night
• Hilton Shares: Our employee stock purchase program (ESPP) – you can purchase Hilton shares at a 15 percent discount
• Paid parental leave for eligible Team Members, including partners and adoptive parents
• Mental health resources including free counseling through our Employee Assistance Program
• Paid Time Off (PTO)
• Other Perks and Benefits…