Senior Campaign Manager

Key Responsibilities

• Demonstrate success in the creation, execution, and optimization of marketing programs with assigned revenue targets
• Partner with the account based marketing team to develop and activate campaigns against target accounts and subsequent buying groups
• Forecast and meet pipeline goals for new and existing businesses by establishing and tracking program KPIs. Partner with the analytics and program teams to measure program efficacy and adjust/optimize campaigns using data-based insights
• Spearhead cross-functional collaboration gathering inputs and insights from product marketing, digital, marketing operations, and content to inform the marketing plan and delivery of associated tactical work
• Integrate corporate marketing calendar of campaigns, programs, and events to ensure operational alignment and efficiency
• Oversee the effort to coordinate, scope, and identify resources needed to execute full funnel marketing programs to drive awareness, generate conversions, and create a pipeline
• Manage campaign budget and ensure proper return on investment (ROI) to deliver on goals
• Work closely with Sales Development Representatives and the broader sales organization to ensure proper alignment and follow up on campaign activities

Qualification & Requirements

Minimum

• Bachelor’s Degree or equivalent combination of education and experience in a related field
• 6+ years in B2B marketing with a strong emphasis on demand generation and account-based marketing.

Preferred

• Experience in business-to-business (B2B) tech marketing, with a preference for Software as a Service (SaaS) expertise
• Consistent track record of launching and managing goal-achieving marketing campaigns using channels such as SEM/SEO, social, 3rd party advertising, field events, webinars, email, social, and more
• Self-starter who can plan (think) and execute (do) in a fast-paced environment working with global teams
• Strong communication skills to articulate and present plans to leadership, sales and stakeholder groups
• Expertise in understanding and interpreting data, and ability to make recommendations and informed decisions from that data
• Comfortable managing multiple assignments across shared services with competing priorities and tight deadlines
• Experience with Marketo, Salesforce and 6sense, highly preferred

Travel & Working Requirements

• Up to 30% travel
• Reliable internet access for any period of time working remotely, not in a Workiva office.

Benefits

How You’ll Be Rewarded

•  A discretionary bonus typically paid annually
• Restricted Stock Units granted at time of hire
• 401(k) match and comprehensive employee benefits package

The salary range represents the low and high end of the salary range for this job in the US. Minimums and maximums may vary based on location. The actual salary offer will carefully consider a wide range of factors, including your skills, qualifications, experience and other relevant factors.

We want our employees to be their best self and do their best work, which is why we offer a variety of benefits, perks and programs to help them do just that, including:

• Flexible, Remote Work
• Health, Dental & Vision Insurance
• Paid Time Off
• Volunteer Time Off & Companywide Day of Service
• Global Geographic Mobility
• Life & Disability Insurance
• Employee Stock Purchase Plan
• 401K Plan
• Paid New Parent Leave
• Charitable Giving Matching Program
• Company Swag
• Travel Insurance
• Discount Programs
• Health & Wellness Programs
• Pet-friendly Atmosphere
• And so much more!