Marketing Shared Services Lead, Integrated Marketing (TikTok Shop by Tokopedia)

Key Responsibilities

• Strategic Marketing Leadership: Develops and implements the strategic roadmap for all digital and offline marketing, ensuring innovative and ROI-driven placement strategies.
• Omnichannel Execution: Oversees the development and execution of integrated campaigns across all channels, from SEM and social to TV and OOH, setting best practices for media buying and optimization.
• Knowledge & Capability Building: Establishes and manages a central knowledge hub, delivering training and fostering data-driven decision-making across marketing teams.
• Team & Performance Management: Leads and develops a high-performing team, defining KPIs, implementing robust tracking, and optimizing marketing spend for maximum efficiency.
• Stakeholder & Partner Collaboration: Serves as a trusted advisor to internal leaders and effectively manages relationships with external agencies and technology partners.

Qualification & Requirements

Minimum qualifications:

• 5+ years of marketing experience: Proven track record (3+ years in senior roles) managing both digital (SEM, social, programmatic, SEO) and large-scale offline (TV, OOH) marketing functions.
• Data & Tech Savvy: Highly analytical, proficient in marketing analytics tools, attribution modeling, and experienced with AdTech/MarTech stacks (DMPs, CDPs).
• Exceptional Leadership & Communication: Strong ability to build, mentor, and inspire high-performing teams, coupled with excellent communication and stakeholder influencing skills.
• Market Acumen & Adaptability: Deep understanding of market trends and consumer behavior in the relevant industry (e.g., E-commerce, Fintech in Indonesia), thriving in fast-paced, data-driven environments.

Preferred qualifications:

• Project Management: Excellent project management and execution skills, capable of managing multiple projects simultaneously, including timeline creation, budget management, and team coordination.
• Communication Skills: Strong communication skills (fluently in English) to effectively convey marketing plans and strategies to internal and external stakeholders.
• Analytical Skills: Proficient in analyzing data and metrics to measure marketing campaign success and build learning iterations for continuous improvement
• Collaborative Skills: Ability to collaborate effectively with cross-functional teams, including ID teams (Marketing, Creators, Merchants, PR, GR, CSR, Legal, fintech, logistics, industry team) and Regional Team (Marketing, Product)
• Attention to Detail: Keen eye for detail to ensure all marketing materials are accurate, campaign materials setup in timely manners, and error-free execution.
• Continuous Learning: Commitment to ongoing learning and staying up-to-date with the latest marketing trends and best practices

Benefits

No information available.