Head of Marketing Technology

Key Responsibilities

• Design and implement a comprehensive marketing technology stack that aligns with business objectives.
• Evaluate and recommend new technologies to improve marketing effectiveness and efficiency.
• Lead the integration of various marketing technologies, including CRM (email & SMS), marketing automation, data analytics, call center, website tech (chat) and other tools.
• Oversee the deployment of tools and ensure they are tailored to meet the needs of the marketing team.
• Establish data governance practices to ensure data quality and integrity across all marketing platforms.
• Develop and implement analytics frameworks to measure the effectiveness of marketing campaigns and inform decision making.
• Lead the development and execution of marketing technology evaluation & roadmap development to support overall business objectives.
• Manage the marketing technology budget, ensuring cost-effective solutions while maximizing ROI on technology investments.
• Analyze marketing data to provide actionable insights and recommendations for improvement opportunities related to MarTech
• Oversee the integration of marketing technology with other business systems to ensure seamless data flow and collaboration.

Qualification & Requirements

Experience:

• 10+ years of experience in marketing technology, with a strong focus on strategy, implementation, and optimization.

Skills:

• Proficiency in CRM, marketing automation, and data analytics platforms (e.g., Braze, Broadly, Google Analytics, Service Titan Marketing Pro).
• Proven track record of successfully implementing and managing marketing technology solutions.
• Strong analytical and problem solving skills, with the ability to translate data into actionable insights.
• Excellent leadership and communication skills, with the ability to collaborate effectively with diverse teams.
• Experience in budget management and strategic planning.

Education:

• Bachelor’s degree in Marketing, Computer Science, Business, Information Technology, or a related field; Master’s degree preferred.

Benefits

• Insurance, Health & Wellness
• Financial & Retirement / 401K Plan
• Family & Parenting / Maternity & Paternity Leave
• Vacation & Paid Time Off
• Perks & Discounts / Employee Assistance Program
• Professional Support