Head of Marketing

Key Responsibilities

Marketing Operations & Systems

• Own the marketing workflow across all group companies using HubTasks
• Ensure every marketing task has a clear owner, deadline, dependency, SOP, and completion proof
• Maintain clean task structures, priorities, and timelines
• Identify and resolve execution bottlenecks before they impact results

Team & Resource Management

• Manage and coordinate remote marketing team members (ads, content, design, copy, SEO)
• Allocate resources across brands based on revenue priorities set by the CEO
• Enforce deadlines, standards, and KPIs
• Escalate underperformance and recommend corrective actions or replacements

Documentation & SOPs

• Build, maintain, and enforce marketing SOPs
• Ensure all recurring marketing activities are documented and followed
• Continuously improve processes to increase speed, consistency, and quality

Revenue & Marketing Alignment

• Ensure lead generation systems are always active and functioning
• Ensure no loss of leads due to process, routing, or system failure
• Work with performance marketing and sales teams to maintain funnel health
• Ensure marketing activities align with revenue targets and business priorities

Reporting & Visibility

• Prepare clear weekly and monthly reports for the CEO
• Track and report on lead volume, funnel health, campaign status, and execution risks
• Provide clarity on which channels and activities are contributing to revenue
• Flag risks, delays, or underperformance early with proposed solutions

Key Performance Indicators (KPIs)

• Operational KPIs
  • Minimum 95% on-time task completion rate
  • Zero tasks without owner or deadline
  • Zero overdue tasks beyond 24 hours without documented reason
  • 100% SOP coverage for recurring marketing tasks within 60 days
• Revenue-Linked Marketing KPIs
  • Agreed monthly marketing-qualified lead targets supported and maintained per business
  • Cost-per-lead governance within approved ranges
  • Zero lead loss due to system or execution failures
  • 90%+ of revenue traceable to a marketing source within 90 days
  • Clear, accurate reporting that allows the CEO to understand marketing-to-revenue performance in under 5 minutes
• CEO Impact KPI
  • Reduction of marketing-related escalations to the CEO by at least 70% within 60 days

Qualification & Requirements

Required Experience

• 4–7 years total professional experience
• Minimum 2 years managing remote teams
• Proven experience running workflows using task or project management tools (Asana, ClickUp, Monday, Notion, or similar)

Skills 

• Strong organizational and execution skills
• Excellent written and spoken English
• High attention to detail and process discipline
• Comfortable enforcing deadlines and accountability
• Able to work independently without micromanagement

Technical Requirements

• Stable internet connection
• Own laptop or desktop suitable for full-time remote work

This role is not suitable if:

• You prefer creative or design-focused work
• You dislike follow-ups and accountability
• You require constant supervision
• You struggle with deadlines, structure, or documentation

Application Process

1. Submit CV
2. Shortlisted candidates will complete a recorded video interview
3. Final interview via Zoom

Benefits

• Full-time remote role with a Singapore-based management company
• Clear authority and ownership of group-level marketing operations
• Direct access to the founder and leadership exposure
• Performance-based increments and long-term growth opportunities