Head of Design Digital Commerce

Key Responsibilities

• Defining and shaping the global product design vision and strategy aligned with the overall Digital RTC strategy and eazle brand values
• Delivering business impact individually and through others across the full Digital RTC portfolio and HEINEKEN broadly, while setting design standards, processes and best practices with impact at leadership team level and across Commerce
• Advocating for user-centred design principles and aligning design strategy with market and portfolio context
• Designing and establishing portfolio-level quality control strategies, including design performance management, quality control mechanisms, brand guidelines, bar raisers, leadership review optimisations and supporting processes
• Leading, mentoring, upskilling and inspiring Senior Product Designers and Design Leads while building a best-in-class design organisation and fostering a culture of belonging and collaboration
• Actively embedding cultural and organisational initiatives that strengthen collaboration and design maturity
• Owning and delivering the overarching design strategy, balancing customer needs, business goals and technical feasibility
• Overseeing the evolution and consistent application of brand guidelines across all digital products
• Driving adoption and continuous improvement of design systems, ensuring accessibility and scalability at enterprise scale
• Defining and scaling effective ways of working beyond portfolio impact to broader D&T teams and supporting cross-department optimisation
• Fostering a culture of feedback, experimentation and continuous improvement
• Leading engagement with senior business stakeholders, Product Owners, Engineering and external partners.

Qualification & Requirements

You Are a Good Candidate If You Have:

• A master’s degree in a relevant field (e.g. interaction design, product design, user experience design)
• 10+ years of experience in product design with significant leadership responsibility, including managing multidisciplinary design teams of 15+ people
• Proven track record of shaping design strategy in large and complex organisations, ideally within scaled B2B, B2C or omnichannel commerce ecosystems
• Experience building and leading design organisations, including hiring, developing and coaching senior designers and managers
• Demonstrated ability to define and drive a multi-year design vision connected to business strategy, commercial KPIs and customer value
• Proven expertise in establishing and scaling design systems across multiple digital products and markets
• Strong experience with hypothesis-driven design, experimentation frameworks, A/B testing, CRO and data-informed decision-making
• Deep experience operating in agile, product-led organisations in close partnership with product, engineering, marketing and commercial teams
• Experience influencing complex stakeholder landscapes, including executive alignment, change management and driving design maturity
• Leadership experience in digital transformation initiatives within global matrix organisations (preferred)
• Understanding of beverage, FMCG, retail or commercial value chain ecosystems (preferred)
• Experience working across multiple markets, adapting global standards while enabling local execution (preferred)
• Experience implementing DesignOps practices to improve efficiency, consistency and tooling (preferred)
• Excellent verbal and written skills in English.

Key Competencies

• Design leadership & team development: ability to coach senior designers and managers, build high-performing teams and drive a culture of innovation and excellence
• Strategic design vision & direction: capability to define and communicate a clear multi-year design vision aligned with business strategy and translate it into actionable product roadmaps
• Cross-functional influence & communication: strong storytelling and communication skills to influence executives, align stakeholders and build shared understanding across product, engineering and commercial teams
• End-to-end design quality oversight: expertise in maintaining and elevating design quality across multiple product domains, ensuring consistency and customer-centricity at scale
• Systems thinking & complex problem solving: ability to map, understand and simplify complex workflows, multi-market journeys and interconnected digital ecosystems
• Expertise in design systems at scale: deep experience in building, governing and scaling enterprise-wide design systems that drive consistency and efficiency
• Data-driven decision making & experimentation: strong grasp of qualitative and quantitative research methods, analytics and experimentation, and the ability to integrate insights into design decisions
• Adaptability & leadership in ambiguity: comfort leading teams through uncertainty, making informed decisions with incomplete information and navigating organisational complexity.

Benefits

No information available.