General Manager, Consumer Experience
Asahi Beverages
APAC/Oceania, Australia, Melbourne
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Salary
Rank
Senior Manager
Responsibility
Process Roles
Scope
Regional
Workplace
100% in office
Functions
Marketing
Reports to
Chief Growth Officer
Level
N-3
Travel Max:
0%
Posting Date
02-16-2025
Description
As the General Manager Consumer Experience, you will be the driving force behind Asahi Beverages’ consumer strategy, shaping how we engage, delight, and serve our consumers across our multi-beverage portfolio. Reporting directly to the Chief Growth Officer, this is a strategic leadership role where you will pioneer modern marketing practices, leverage data-driven insights, and build a future-focused consumer experience strategy. Your work will fuel our ambition to be the most loved beverage portfolio in Oceania, setting new benchmarks for consumer engagement, digital transformation, and commercial partnerships.
Key Responsibilities
- Lead and evolve our Consumer Experience strategy, embedding cutting-edge digital marketing, creative excellence, and consumer engagement initiatives.
- Own and drive the Consumer Data Strategy, unlocking the power of consumer data, segmentation, and audience insights to create competitive advantages.
- Spearhead the transformation of Marketing Shared Services, ensuring our media, digital, and creative strategies drive market leadership.
- Oversee our Direct-to-Consumer (D2C) platforms, setting the vision and strategy for future growth, commercial innovation and consumer connection.
- Develop and execute the multi-beverage commercial partnerships strategy, securing high-value agreements and strengthening relationships with key partners.
- Lead a diverse and high-performing team, fostering a culture of accountability, innovation, and creative excellence.
- Engage with senior stakeholders, agencies, and media partners, positioning Asahi as a leader in consumer engagement and brand experience.
Qualification & Requirements
- A visionary thought leader with over 10 years of marketing leadership experience driving success in large-scale, matrixed organizations within FMCG, the beverage industry or other relevant industries.
- Proven expertise in marketing, commercial strategy, and consumer engagement, with a passion for delivering exceptional consumer experiences.
- Strong digital acumen with experience in data-driven marketing, media strategy, and digital transformation.
- A creative and strategic thinker who can inspire teams, drive business impact, and push the boundaries of innovation.
- A natural collaborator, skilled at engaging and influencing cross-functional teams and external partners to deliver outstanding results.
- A decisive leader who thrives in complexity, navigating competing priorities with agility and confidence.
Benefits
We offer a range of benefits such as product discounts, flexible work arrangements, health and wellness programs, and learning & development opportunities.
Company Profile
Asahi Beverages
Industry
Food and Beverage Services
Revenue
$19.6B
Employees
28,724
Fortune 500 Rank
NA
Global 500 Rank
NA
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