Director, Field Marketing Strategy and Enablement

Key Responsibilities

Identify and drive opportunistic initiatives to create value at the local level

• Proactively address differences and/or changes in demand and business performance within a subset of the total chain
• Refine the proactive process to identify problems and the “early alert” system to drive top of funnel performance for distressed offices
• Ideate, marshal and coordinate marketing response across functions (Media, CRM, Digital Strategy, creative, promotions/pricing, external communications) regarding demand performance or growth goals

Lead response to doctor or field requests in live meetings and written communication

• Break down and pinpoint source of business weakness; create a repeatable multi-point assessment process
• Problem solve responses to unusual requests
• Exhibit a deep understanding across ADMI corporate support functions adjacent to marketing; Answer or find answers to questions across corporate functions including call center, pricing, promotions, construction, etc.

Champion custom asset development for distressed office response, grand opening response, and custom requests.

• Brief advertising and/or creative team to deliver on field-related needs across channels: customized assets, updated assets (for example, customized OOH, updated newspaper, customized flyers, etc.)
• Proofread all assets delivered to the field
• Manage the delivery of print production vendor for custom in-office assets (grand opening flyers, stake signs, bow flags, custom requests for flyers, banner, signage, window graphics)
• Respond to inbound information and update requests from the field and doctor teams
• Billing and budgeting requests related to office level P&Ls

Qualification & Requirements

• Demonstrated ability to serve as valued counsel to business partners and gain alignment amidst diverse (and strong) opinions
• Minimum 10 years of demonstrated marketing experience and leadership within a shared services marketing team, with at least 7 years in marketing role in retail, retail/service or other multi-unit retail-like business
• Preference for experience in a franchisee organization
• Analytically-minded, able to structure and mine data, build pro formas and analyze opportunity
• Passion for continuous improvement and record of setting and exceeding goals that enable organizational objectives
• Entrepreneurial and nimble, takes ownership and drives forward amidst ambiguity while also building relationships and alignment
• Desire to be part of a growth-oriented team and culture
• Well organized with deep experience driving cross-functional initiatives
• Ability to travel occasionally

Benefits

• Salary: Annual pay range: $150,000 – $120,000, plus bonus/incentives
• A generous benefits package that includes paid time off, health, dental, vision, and 401(k) savings plan with match