Associate Director – Public Relations, Global Capability Center

Key Responsibilities

The role will be responsible for:

• Create compelling narratives for different media stories that can garner high visibility and impact in the Indian media ecosystem
• Provide content development/distribution strategies and execution support
• Align all messaging across different media initiatives with the leadership’s strategy, to ensure consistency with the rapid changes taking place in A&M India’s high growth story
• Reporting to the Senior Director Head of Global Public Relations and the Head of Marketing Operations, and working alongside India’s GTM Leader of India, this role will be responsible for activities including but not limited to:
• press release development, editing, distribution and reporting
• reviewing and editing of reports, byline articles, marketing assets and web site content
• local PR agency assignment management and coordination
• managing media coverage dashboards across India individual business units
• managing media message houses and the updating of individual business units’ proof points
• processes for identifying and cataloguing potential media angles and campaigns and pitching to journalists with the help of the designated PR agency
• ensuring A&M brand standards and project management procedures are followed
• liaising with practice heads and service line leaders

Everyday area of work:

• Advising A&M’s geographic, functional and industry segment leaders on PR and content development/distribution best practices including, but not limited to, press release development/distribution, media messaging and story angles, tracking and impact measurement
• Conducting informational download calls with new A&M leaders as required for identifying different angles of thought leadership that can be plugged in the media to ensure maximum impact
• Crafting press release drafts and managing all edits to ensure final release and schedule
• Managing the internal process for press release reviews, approvals and version control in accordance with A&M standards and brand compliance
• Maintaining/updating media lists and editorial calendars along with the GTM Leader and the PR agency
• Identifying media outlets in alignment with the firm’s stakeholder groups to expand A&M’s visibility and media coverage
• Updating all media trackers and advising on tracker best practices as well as external third-party resources

The Public Relations Senior Manager must be able to:

• Manage multiple assignments and consistently produce high-quality deliverables in tight and stringent timelines
• Work independently and collaboratively in a high intensity work environment
• Demonstrate superior writing/editing skills, strong time management capabilities, and the maturity to provide editorial and media relations counsel
• Have experience working with media databases, collecting data and directing media monitoring trackers/dashboards
• Have the professional flexibility to manage shifting priorities as dictated by business needs
• Work with the Head of Global Public Relations, to advise and support business units’ spokespeople on dealing with reactive media opportunities and enquiries, in line with the firm’s media policy and protocol
• Help identify spokespeople in need of media training – as well as to help new joiners to build brand awareness and ensure their understanding of A&M’s broader firm-wide messaging and market differentiation

Core Responsibilities:

• Ensure all press releases align with A&M’s narrative and brand standards along with supporting global business units’ business development goals
• Recommend best practices for developing, editing and distributing press releases, along with media angles and campaigns for news amplification, as well short-form and long-form content
• Ensure alignment with A&M brand standards and project management procedures
• Oversee, update and expand A&M’s media lists
• Manage and advance messaging and document reviews for quality control and brand compliance
• Collaborate with Senior Director Global Public Relations and PR agencies on messaging and message houses
• Monitor weekly A&M mentions and coverage for potential sensitivities

Qualification & Requirements

Required Skills:

• Superior written and verbal communication skills
• Strong and proven time management skills and the ability to manage multiple assignments, often with conflicting deadlines
• Demonstrated ability to quickly synthesize and prioritize the elements of a message/story
• Experience creating PR materials on M&A, private equity, sector specialization such as financial services, infrastructure, consumer and retail, steel, energy and renewable resources, and logistics to name a few.
• Proficient in the Microsoft Office Suite of applications (Word, Excel, PowerPoint, Access and Outlook)
• Command of excellent written English is essential – knowledge of other languages is welcome but is not a requirement

Experience and Qualification Requirements:

• Candidate must have a degree in public relations, communications, journalism, or a relevant field
• 12 -14 years of corporate PR writing/editing experience, ideally within a professional services organization, accounting firm, PR agency corporate communications practice, investment banking background preferred

Benefits

• Quality healthcare
• Life and disability benefits
• Retirement benefits
• Time off
• Other Perks and Benefits…