AP Commercial Marketing Lead – Process Industries & Energy

Key Responsibilities

• Responsible for the planning, budget requirements, and delivery of regional commercial programmes/campaigns including inbound/outbound marketing, media relations, events, sales enablement, training and other pre-sale marketing communication tactics working with the broader marketing department at corporate, regions, and departments.
• Lead development of marketing strategies and execution plans in partnership with the AP and subregion Industry, BU and Sales leadership to address the main customer outcomes driving solid focus on Return on investment (profitable growth), strengthening Rockwell Automation brand, expertise position, and accelerating customer decision-making/buying process.
• In partnership with the industry strategic marketing manager (SMM) and by working with sales leadership, be a liaison that provides insights to BU’s on Solution and technology gaps for your nominated industries.
• Help develop commercial plan and budget. Understand how to apply marketing techniques to provide the most effective programmes. Stay informed about marketing trends and introduce creative approaches to marketing programs that grow sales revenue, including competitive strategies.
• Have an operational knowledge of how to manage and maximise shared services resources.
• Motivate project team members to and within constraints as defined by the commercial plan and budget. Motivate cross-business and cross-regional teams even when such programmes are outside of their daily tasks.
• Identify metrics to measure every programme. Understand the tools available to determine the metrics.
• Demonstrate capability to work on multiple types of projects at any one time. Manage commercial programs for market/segments with different target audiences and drivers. Work with global cross-business and cross-regional teams to use your experience where is it available.
• Work with cross-business and cross-regional teams to develop programmes that meet regional needs that can be easily used globally. Share development of materials so that they can be used globally.
• Understand customer and channel requirements to develop appropriate sales tools and promotions and measure their effectiveness.
• Work with the Commercial Marketing organisation to define the main activities supporting Commercial Plan.
• Stay informed about marketing trends and use creative approaches to develop the most effective programs to increase sales revenue.
• Help with preparation for main Rockwell Automation trade shows and events including strategy, attendee promotions, exhibit updates, programmes/materials, meeting rooms, audio visual, hospitality, graphics, staffing, and other necessary responsibilities to complete a successful show.
• Use data to develop stronger insights for investment areas, market trends, and programs to identify growth tactics. (example: using analysis for product and solution ABM targets)
• Conduct tasks following applicable health, safety, quality and environmental regulations and RA GSM procedures.

Qualification & Requirements

The Essentials – You Will Have:

• BS degree or equivalent experience in technical sales and marketing.
• 10+ years’ experience with sales and marketing, or a shared service organization.
• Experience creating project plans and marketing communications programmes.
• Industry Experience – Process Industries & Energy

The Preferred – You Might Also Have:

• Both Sales and marketing experience is good to have.

Benefits

• Comprehensive mindfulness programs with a premium membership to Calm
• Volunteer Paid Time off available after 6 months of employment for eligible employees.
• Company volunteer and donation matching program – Your volunteer hours or personal cash donations to an eligible charity can be matched with a charitable donation.
• Employee Assistance Program
• Personalized wellbeing programs through our OnTrack program
• On-demand digital course library for professional development