Director, Global Demand

Key Responsibilities

Leadership & Operating Rhythm

• Define and communicate vision, goals, and operating model for the Global Demand Center.
• Oversee and implement process optimization for the team
• Oversee intake, prioritization, and SLAs with business stakeholders.
• Work with VP of Marketing to effectively roll out new swim lanes for the team, optimize internal team communications (ie project management, meetings, etc)
• Own overall website refresh project management
• Run weekly reviews and QBRs; ensure accountability and alignment.

MarTech & Data Governance

• Oversee MarTech stack including HubSpot, ensuring lifecycle tracking (MQL SAL
• SQL) and attribution models.
• Standardize campaign build/QA processes and governance for efficiency.
• Maintain dashboards for channel performance, pipeline, and ROI.

Continuous Improvement

• Lead testing, CRO, and experimentation programs to optimize campaigns.
• Enable marketing teams with training, playbooks, and standards.
• Manage budget allocation, vendors, and contractors to maximize efficiency.

Qualification & Requirements

• Bachelor’s degree in Communications, Business, or Marketing preferred; advanced degree preferred.
• 8+ years in marketing operations or campaigns with 4+ years leading multi-disciplinary teams.
• Experience in SaaS or matrixed environments strongly preferred.
• Marketing automation/CRM expertise with deep knowledge of funnel processes and data management – Hubspot experience preferred, but not required.
• Track record building scalable processes and governance.
• Executive communication skills and ability to influence senior leadership.

Benefits

We know one size doesn’t fit all, which is why we offer a comprehensive benefits package that allows our team members to create a personalized plan best suited for their unique needs, including:

• 3 Medical Insurance options with a company contribution to HSA
• 3 Dental Insurance options including adult orthodontics
• 3 Vision Insurance options
• Unlimited PTO (UPTO)
• Remote or hybrid working environment based on location
• 401k Match 50% of the first 6%
• StayWell Program – a cash reimbursement up to $600 a year toward Wellness