Senior Director, Marketing Center of Excellence

Key Responsibilities

• Build and lead the Marketing Center of Excellence, bringing together digital, social, web, and CRM teams into a unified operating model
• Establish clear frameworks, workflows, and SLAs to support campaign execution and cross-functional marketing initiatives
• Operate as a shared service partner to campaign, brand, and operations team—ensuring effective prioritization, speed, and delivery
• Define and implement performance metrics across CoE functions to measure impact and drive continuous improvement
• Develop and enforce global standards for content publishing, paid media execution, CRM programs, web optimization, and digital governance
• Manage agency and platform partnerships to ensure efficient and cost-effective execution
• Partner closely with analytics, brand, product marketing, and sales to ensure cohesion across the full go-to-market lifecycle
• Foster a culture of excellence, innovation, and accountability within the team, supporting skills development and career growth
• Lead change management and internal communications to drive adoption and engagement across the business

Qualification & Requirements

• 15+ years of experience in marketing operations, digital marketing, or marketing leadership roles
• Proven track record of building scalable marketing infrastructure or leading a Center of Excellence, agency, or shared services function
• Deep knowledge of digital platforms, CRM systems (e.g., Salesforce, Oracle), CMS tools, paid media channels, and performance marketing tactics
• Experience leading cross-functional teams with diverse capabilities (creative, technical, operational)
• Strong organizational and leadership skills with an ability to drive clarity and accountability
• Exceptional communicator with executive presence and stakeholder management experience
• Ability to thrive in a global, matrixed environment

Desirable Attributes

• Experience in fintech, payments, or regulated industries
• Familiarity with agile marketing principles or scaled operations models (e.g., pod structures, sprint-based workflows)
• Hands-on experience managing marketing tech stacks, including analytics and automation platforms
• Experience managing budgets and vendor contracts at scale
• Passion for developing high-performing teams and building a strong internal culture

Benefits

• Make your day work for you with our flexible working hours.
• You decide what your holiday looks like with the option to buy or sell your holiday and carry over up to 5 days into the next year.
• Enjoy social events on our roof top terrace with views onto St Pauls Cathedral.
• Our fully equipped facilities include showers, hairdryers and straighteners and fresh towels.
• Start your day with a free breakfast, fresh fruit and snacks.
• Take a breather in our dedicated wellbeing room.
• Spend time with those important to you with our enhanced paid family policies.
• Test our products Skrill and Neteller. Upon joining we will award you £50 into each wallet.
• Enjoy our discounts on memberships via vitality including, gyms, leisure centres, yoga/Pilates across the country.
• Need a new Laptop or TV? We offer support purchasing Apple and LG products via Stormfront technology.
• Join our six employee-led equality communities and help foster a workplace that celebrates diversity and create opportunities to collaborate and learn.
• Give back to the community with four paid charity days.
• Kickstart your weekend early with our summer hours during the months of June, July and August with a 3pm finish every Friday.
• Let’s not forget, we also offer: Private health insurance (pre-existing conditions are included) & dental insurance, income protection, life assurance and more.