Manager, Performance & Insights

Key Responsibilities

• Assist in the development, implementation, and management of paid search campaigns across various platforms (Google, Bing Ads, etc.) to align with overall marketing/campaign objectives
• Conduct keyword research and analysis to identify high-performing search terms
• Monitor and analyze campaign performance metrics providing regular reports
• Collaborate with SEO, web, content and other marketing teams to align paid search strategies and landing page optimizations with overall marketing goals.
• Recommend and conduct on-going A/B testing
• Stay up to date with industry trends and best practices to continuously improve campaign performance.
• Support the SEM Manager with various tasks and projects as needed.

Qualification & Requirements

• Minimum of one year of hands-on experience in paid search advertising
• Proficiency in Google Ads, Bing Ads and other PPC platforms
• Strong analytical skills and the ability to interpret complex data sets.
• Excellent communication and collaboration skills.
• Detail-oriented with a strong focus on data accuracy and integrity.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Preferred Qualifications:

• Google Ads certification
• Experience building and implementing B2B search campaigns as part of overall marketing campaigns.
• Familiarity with SEO and other digital marketing channels
• Experience with Marketo, Microsoft Dynamics (or another CRM platform) and Demandbase (or another ABM platform)
• Familiarity with web analytics tools

Benefits

• Insurance Benefits
• Retirement Benefits
• Vacation Policy
• Other Perks and Benefits…