Head of Digital Marketing

Key Responsibilities

Digital Strategy & Consumer Engagement

• Lead digital marketing initiatives to drive OPD and ER volume through digital channels, ensuring strong funnel conversion.
• Enhance patient experience through data-driven engagement strategies, including website, mobile app, and contact center integration.
• Develop and execute performance marketing strategies across paid, owned, and earned media.
• Ensure best-in-class customer journeys by integrating website, app, and omnichannel engagement.

Martech & Data-Driven Decision Making

• Own the marketing automation ecosystem, leveraging SFMC (Salesforce Marketing Cloud) for targeted patient engagement.
• Optimize lead generation, customer segmentation, and personalized digital interactions.
• Implement analytics frameworks to measure and improve digital campaign performance.

Innovation & Transformation Initiatives

• Lead transformation projects such as shared services and ERM-driven admissions automation.
• Partner with L&D to upskill teams and build a digital-first culture.

 Cross-Functional Collaboration

• Work closely with PRM, Contact Centre, and Clinical teams to align digital initiatives with organizational goals.
• Partner with L&D to upskill teams and build a digital-first culture.

Qualification & Requirements

Knowledge, Skills and Experience

• Educational qualifications/Certification: Post Graduate degree in Business, Marketing, Digital Strategy, or a related field

Relevant experience:

• 15+ years in digital transformation, martech, and performance-driven digital strategy at scale.
• Hospital background not mandatory but preferred. Experience managing digital transformation in large organizations is essential

Skills and Capabilities

• Functional:
  • Ability to define and implement a long-term digital roadmap aligned with business objectives.
  • Expertise in digital marketing, automation, and omnichannel engagement to drive patient acquisition and retention.
  • Strong project management skills to deliver high-impact digital initiatives on time and within budget.
• Behavioural:
  • Ability to quickly adapt to industry trends and drive continuous improvement in digital strategies.
  • Strong communication and collaboration skills to align digital initiatives across multiple teams.
  • Deep understanding of customer journeys and commitment to enhancing patient experience through digital solutions

Benefits

No information available.