Senior Manager – Insights

Key Responsibilities

Support delivery of descriptive and predictive analytics as defined by the SLA (Service Level Agreement) within the LATAM Business Service Service Center

• Execute deep descriptive analytics of business performance and drivers to supplement standard reporting and inform data-driven decisions
• Identify, assess, and visualize key market share drivers for LATAM Categories, as a growth catalyst to prioritize and enable brand planning across portfolio
• Support LATAM region’s annual SKU optimization process for the portfolio; analyzing impact by channel, customers and region as needed based on HQ delivered recommendations & targets
• Advise and share Advanced Analytics models and best practices with Regional Category Managers to leverage and build Advanced Analytics capability.
• Develop, maintain, and apply statistical models to business questions – including forecasting, price sensitivities/corridors, drivers analysis, market structure, etc.
• Forecast market growth leveraging (PGM – an internal tool) on an annual basis to inform PEP’s long-term expectations for growth
• Collate and format consumer learnings from custom insight outputs, sales performace reporting, industry periodicals, and social listening resources, etc to help inform and develop future consumer insights strategies
• Provide responses to ad-hoc follow-ups when double-click (additional questions) required with tables/charts for relevant data

Support relationships with the key end-user stakeholders in LATAM and region offices

• Own flawless execution of analytics exercises
• Responsible for managing multiple priorities; being able to manage deadlines and deliverables
• Lead communication with Business Partners and potentially end-users on matters such as available capacity, changes of scope of existing projects and planning of future projects
• Deliver outputs in line with the agreed timelines and formats
• Flag and monitor any business risks related to delivering the requested outputs
• Partner with stakeholders and service center leadership to develop and finetune internal COE processes (work-flow mapping, pain-points and bottlenecks management) both related to service delivery and internal center operations
• Improve existing processes based on frequent Business Partner & end-user feedback loop

People and Project Management Responsibilities

• Leading a team of 4-5 data scientists and modelers
• Develop new skillsets among team members related to advanced analytics by conducting training and period review
• Promotes cross functional seamless communication, sharing know how and creating same quality of experience across sector markets

Qualification & Requirements

• 10-14 years of experience in the field of analytics
• Critical experience as Data Scientist and Programming in Python & BI skills, basic statistics like regression, types of distribution, expertise in Nielsen, knowledge of media sufficiency/MMM is good to have
• Experience either in boutique analytics consulting or Captive analytics teams
• Have been hands-on modeler in the past specifically in market mix /attribution modeling, CPG domain preferred.
• Experience in translating business problem into analytics framework and vice versa
• Experience in leading mid-sized teams of data scientists and modelers
• Well versed in statistical techniques
• Educational Background- BE/B TECH/ MSC Economics or Statistics, MBA preferred for Analytics translator
• High degree of familiarity with CPG and Food & Beverage industry data sources, including Nielsen/IRi (POS and HH panel), GlobalData, Kantar Worldpanel, etc.
• Deep understanding of CPG industry business performance outputs and causal measures, their relationships, and how to address business questions in a robust way that translates to simple outputs
• Experience with Agile development methods, SQL, R, Python desired
• Strong collaborator: Interested and motivated by working with others. Actively creates and participates in opportunities to co-create solutions across markets; will be willing and able to embrace Responsive Ways of Working
• Can easily see how insights/research learning can improve businesses impact and frames up reporting efforts and opportunities to inform business decisions
• Proven analytics, shopper research experience, or consumer insights experience applying statistics to CPG industry business problems
• Operational experience from business servicing sector and/or consulting experience would be a plus
• Language: English Fluent

Benefits

At PepsiCo, we provide more than a salary. Total Rewards is everything you receive as an employee – your pay, health care benefits, wellness programs, retirement plans and work/life benefits.