Senior Marketing Manager

Key Responsibilities

CORE WORK ACTIVITIES

The following are specific responsibilities and contributions critical to the successful performance of the position:

• Support the ongoing triage of requests from a select group of individual hotels and/or owners for specific marketing guidance and support.
• Proactively identify different marketing opportunities to maximize profitable revenue.
• Support the strategic focus to advance the CALA approach to fostering a Managed and Franchise mindset.
• Partner with marketing leadership to identify and implement work within Marketing COE group to simplify processes and ensure speed to market.
• Aid in designing marketing programming and communications aligned with commercial programming to meet the needs of the hotels across the Continent.
• Support the relationships between the regional teams and the marketing discipline.
• Leads Account Managers/Coordinator focused on developing marketing strategies for the properties, with special emphasis on Digital Marketing.
• Serves as subject matter expert to continent and global teams, putting systems and processes in place to improve portfolio performance and create team efficiencies.
• Coaches Managers, Field Marketing by providing constructive feedback and supporting ongoing development.
• Researches and analyzes major competitors to gain insight into their marketing strategy, competitive environment and the local customer attitudes/behaviors and identifies opportunities for strategic growth and expansion.
• Communicates with relevant stakeholders as brand educator and advocates with Owners, General Managers and other property leaders
• Develops and implements integrated programs for key market in response to customer needs, market trends, key competitors, brand direction, and stakeholder needs
• Identify opportunities for expanding services for a given property; share value of expanded services with property leadership; include ROI analyses for services and campaigns
• Designs customized annual marketing and implementation plans for each assigned property including setting key marketing goals and identifying key marketing channels to be utilized to reach goals
• Understands owner expectations to develop effective marketing solutions that meet the expectations and create value for both owners and Marriott International
• Develop a thorough understanding of the lodging business (hotel operation, industry drivers, challenges, competitors, MI’s position in the global marketplace) and cutting edge marketing trends to unveil opportunities for growth
• Understand global brand and marketing strategies and their application to the Latin American markets and its consumers
• Verify global strategies meet the marketing needs of all the brands for the Latin American Markets and pull through new marketing programs/products/services to deliver successful, brand appropriate local implementation
• Provide marketing budget guidance to property leadership
• Share a quantitative view on how various channels/activities support business objectives (e.g., anticipated ROI per channel) and set goals/targets
• Determine KPIs and specific goals for properties, monitor progress against those goals and provide reports and information about progress.
• Educate hotel and regional leadership about strategy, best practices, and policies/procedures to confirm adherence to and adoption of regional guidance.

MANAGEMENT COMPETENCIES

Managing Responsibilities with Stakeholders

• Develops and maintains effective relationships with both internal and external stakeholders across the organization. Fosters a positive climate to build effective teams that are committed to organizational goals and initiatives.
• Updates stakeholders on key initiative wins and opportunities, responds to concerns, and solicits feedback. Engages leadership to develop and execute action plans to address gaps.

Managing Work, Projects, and Policies

• Coordinates and implements work and projects as assigned.
• Complies with Federal and State laws applying to procedures.
• Generates and provides accurate and timely results in the form of reports, presentations, etc.
• Analyzes information and evaluates results to choose the best solution and solve problems.
• Manages the flow of questions and directs questions.

Supporting Operations

• Works with team to put sustainable work processes and systems in place that support the execution of the strategy.
• Establishes and maintains complete and up-to-date information to ensure accurate reporting.
• Represents team in resolving situations.
• Maintains and manages inventory and service operations.

Leadership

• Adaptability – Maintains performance level under pressure or when experiencing changes or challenges in the workplace.
• Communication – Conveys information and ideas to others convincingly and engagingly through a variety of methods.
• Problem Solving and Decision Making – Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to conclude, develops and evaluates alternatives and solutions, solves problems, and chooses a course of action.
• Professional Demeanor – Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values.

Managing Execution

• Building and Contributing to Teams – Participates as a member of a team to move toward the completion of common goals while fostering cohesion and collaboration among team members.
• Driving for Results – Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required.
• Planning and Organizing – Gathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements to accomplish goals and ensure work is completed.

Building Relationships

• Coworker Relationships – Interacts with others in a way that builds openness, trust, and confidence in the pursuit of organizational goals and lasting relationships.
• Customer Relationships – Develops and sustains relationships based on an understanding of customer/stakeholder needs and actions consistent with the company’s service standards.
• Global Mindset – Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential.

Generating Talent and Organizational Capability

• Talent Management – Provides support and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.

Learning and Applying Professional Expertise

• Applied Learning – Seeks and makes the most of learning opportunities to improve performance of self and/or others.
• Business Acumen – Understands and utilizes business information to manage everyday operations and generate innovative solutions to approach business and administrative challenges.
• Technical Acumen – Understands and utilizes professional skills and knowledge in a specific functional area to conduct and manage everyday business operations and generate innovative solutions to approach function-specific work challenges.

Qualification & Requirements

Education and Experience

• Language Requirements: High proficiency (speaking, reading and writing) in English is required.
• Postgraduate or master’s degree in marketing or equivalent preferred
  • 4+ years of experience in equivalent position with relevant professional experience in marketing, digital marketing or related function, demonstrating progressive career growth and pattern of exceptional performance
  • +4 years managerial/supervisory experience required
• Travel industry, hotel property experience, Field Marketing experience, or related, preferred
• Fluency of Spanish required- Portuguese a plus. Excellent communication skills, including writing skills, with great attention to detail. Must be able to develop effective presentations and speak to large/small groups.
• Leadership qualities are a must (self-starter)
• Must be a team player and collaborate well with multiple stakeholders
• Excellent technical and project management skills; ability to handle many diverse projects simultaneously
• Attention to detail, critical-thinker and problem-solver
• Creative, energetic, takes initiative
• Able to effectively work independently or, at times, as part of a team
• Ability to identify and track relevant community KPIs
• Ability to balance the interests and demands of multiple stakeholders

Basic Competencies – Fundamental competencies required for accomplishing basic work activities.

• Basic Computer Skills – Uses basic computer hardware and software (e.g., personal computers, word processing software, Internet browsers, etc.).
• Mathematical Reasoning – Demonstrates ability to add, subtract, multiply, or divide quickly, correctly, and in a way that allows one to solve work-related issues.
• Oral Comprehension – Demonstrates ability to listen to and understand information and ideas presented through spoken words and sentences.
• Reading Comprehension – Demonstrates understanding of written sentences and paragraphs in work-related documents.
• Writing – Communicates effectively in writing as appropriate for the needs of the audience.

Benefits

No information available.