Head of Marketing

Key Responsibilities

• Develop and execute a comprehensive marketing strategy: Create and implement a strategic marketing plan that aligns with Camplify’s business objectives and drives growth.
• Lead the marketing team: Manage and mentor a team of marketing professionals, fostering a collaborative and high-performing environment.
• Oversee all marketing channels for ANZ: Manage all marketing channels, including digital, search, social media, content marketing, CRM, PR, and events, to ensure a consistent and effective brand message.
• Lead shared service marketing : Manage the provision of search marketing and CRM at a global level through a shared service hybrid model.
• Manage the marketing budget: Develop and manage the marketing budget, ensuring that resources are allocated effectively and efficiently.
• Track and measure marketing performance: Monitor and analyze marketing KPIs to measure the effectiveness of campaigns and identify areas for improvement.
• Collaborate with cross-functional teams: Work closely with other departments, including community, customer service, technology, and international markets to ensure alignment and achieve business goals.

Qualification & Requirements

• Bachelor’s degree in Marketing or a related field.
• Extensive experience in marketing with a digital focus, definitely in the on line space, preferably in the sharing economy or travel industry: Proven experience in developing and executing successful digital marketing campaigns is essential.
• Strong leadership and management skills: Ability to lead and motivate a team of marketing professionals.
• Excellent communication and interpersonal skills: Ability to communicate effectively with stakeholders at all levels.
• Data-driven and results-oriented: Ability to track and analyze marketing data to measure performance and drive results.
• Passion for the outdoors and the sharing economy: A genuine interest in Camplify’s mission and values.
• Global working, multi language experience: Experience working across a number of global markets, balancing matrix structures and multi language environments.
• We operate in a hybrid model; however, to succeed in this role, it is essential to be present at our HQ in Newcastle for at least 2 days each week.

Key Attributes

• Strategic thinker: Ability to develop and execute long-term marketing strategies.
• Creative and innovative: Ability to come up with new and innovative marketing ideas.
• Problem-solver: Ability to identify and solve marketing challenges.
• Team player: Ability to work collaboratively with others to achieve common goals.
• Adaptable and flexible: Ability to adapt to changing market conditions and business needs.

Benefits

We celebrate the wins, learn from the almosts, and make a point of encouraging cross-cultural, cross-continent collaboration.

Our beautifully renovated Australian HQ is in Wickham, Newcastle, we offer a hybrid working environment. Our medium company size means you get the best technology and tools to work with AND get to directly contribute to our product, service and/or customers.

Sounds good? We also provide:

• A close-knit diverse group of bright, respectful, collaborative team members who love to solve problems and jump on new opportunities;
• Agile, cross-functional teams who value teamwork – from Hackathons to team off-sites, to product roadshows, you get to experience it all;
• Competitive salary and benefits (including additional paid leave to go camping and parental leave)
• Employee Share Ownership Program means we’re all owners of CHL;
• Remote work and flexible work hybrid model – the best of both worlds!;
• High-touch personalized investment in your continuous career development;
• Social connection focus: Monthly BBQ’s, ping pong competitions and collaboration spaces.