Manager – Media Operations

Key Responsibilities

Continuous Improvement & Quality Control

• Develop playbooks which include platform-specific settings & best practices (focus: Meta, Google)
• Lead regular audits of account and ad settings in partnership with agency partners
• Creation of streamlined error tracking logs to capture & assess issues related to platform ops. Responsible for hindsight & identifying opportunities to reduce volume of errors
• Partner with Mission Control and platform teams to automate campaign reporting.
• This person would be critical for managing peak (Black Friday/Cyber 5) readiness & ensuring execution of key promotional events and weekends.
• Partner with Incident Management to build communication & resolution processes for severity incidents (site outages, etc.) which mitigate risk to media

Ad Platform & MarTech Operations

• Permissions Management – Introduce process for maintaining internal and agency users in media platform & enterprise tech (Airtable, Sharepoint, Adobe).
• Automate alert optimization across ad platforms, internal and agency-owned technology

Paid Media Process Optimization

• Partner with central & GapTech to maximize use of enterprise technology to benefit paid media programs.
• Scale full story reporting to catch and resolve lost revenue to dead category pages.
• Leverage inventory analytics tool Edited to inform product feed optimizations.
• Enhance Adobe dashboards to optimize early detection of potential errors
• Partner with site operations teams to amplify tests run through Optimizely.

Qualification & Requirements

• Established marketing experience in digital marketing channels (paid search, social, affiliate) a plus
• Experience with project management platforms (Airtable, Smartsheet) a plus
• Experience with digital marketing campaign execution a plus; working knowledge of ad platforms like Meta, Google, Pinterest, TikTok
• Experience in a highly complex, matrixed organization with a proven track record of working cross-functionally to drive change
• Exceptional communication and interpersonal skills, with the ability to effectively manage up, down, and across
• Entrepreneurial spirit with the ability to work through ambiguity, continuously improve ways of working, and infuse strategic thinking into your work

Benefits

• Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
• One of the most competitive Paid Time Off plans in the industry.
• Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.
• Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.
• Employee stock purchase plan.
• Medical, dental, vision and life insurance.